✿ Opening for Prom 2027 — get on the list for first access

Coming soon.
Prom 2027.

Jade Joelle is opening its doors for prom, pageant, and formal wear in Charleston, SC. Be the first to know when we launch.

Sherri Hill · Portia and Scarlett · Jovani · Ava Presley · ASHLEYlauren · Retrofete

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The Collections

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Prom

Tulle, sparkle, and serious main-character energy. Dresses your group chat will not stop talking about.

Coming Soon

est. boutique

Pageant

Crown-worthy gowns with the beading, structure, and drama judges remember.

Coming Soon

est. boutique

Formal

Soft, romantic silhouettes for galas, weddings, and every milestone in between.

Coming Soon

we carry

The Designers

No. 01

Sherri Hill

No. 02

Portia and Scarlett

No. 03

Jovani

No. 04

Ava Presley

No. 05

ASHLEYlauren

No. 06

Retrofete

our story

Born for the Spotlight

Jade Joelle was founded by Justin, Kerry, and Mykala Donlon — a family who believes the right dress doesn't just fit, it feels like a moment. The one you'll talk about for years.

We hand-pick prom, pageant, and formal gowns for the girls who love a little drama, a lot of sparkle, and dresses that twirl. From the first dance to the final walk, we're here for your big night.

Soft, bold, and unforgettable — xo Jade Joelle.

Hand-picked Gowns

Curated styles you won't see on everyone else.

Made-for-You Fit

Sizing and styling help for every body, every vibe.

Big-Night Ready

Prom, pageant, homecoming, and gala goals.

Real Girl Service

An IRL squad who actually loves dress shopping with you.

stay close

Be First in Line

We're opening for Prom 2027. Join the list to be the first to shop new arrivals, book styling sessions, and get early access.